The State of Affiliate Marketing: European Affiliate Report for 2011
Affiliate Marketing is a constantly moving industry. Which its why its good to have organizations like Affiliates 4U organizing events like A4U Expo and trying to keep us informed. And that is also why it is a good thing that they do research into the state of affiliate marketing.
Recently they conducted the European Affiliate Survey which gives us some great insights into the State of the Affiliate Market. The numbers in some cases are shocking. Did you know that almost 72% of Dutch companies see Google as their main concern for their earnings? And that in Sweden 78% use paid search to generate the majority of traffic?