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Everything is moving more and more towards digital. Which is no surprise. But still there is room for improvement. Vocus did a study to determine the state of digital marketing amongst small and medium businesses. And it shows there is room for improvement. Digital marketing is mainly used for sales purposes and social media is embraced more and more. The effectiveness however is a big target.





Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • Digital marketing. The power it possess is still in the theory stage. You know, it’s something that people talk about, praise and made it something larger than what it actually is. We are still in the process where in it’s proving itself effective.

    Nice stats and infographic, Bas! I’ve initially read your article on the IM social networking site, Kingged.com and left the above comment there.

  • The comment below was shared in kingged.com where

    It is obvious from this article that digital marketing is essential to marketers especially in the area of sales.

    I agree that sales drive digital marketing and SMBs that apply this principle are making impact today.

    The infographic above is clear and readily shows that there is truly room for improvement!

    Sunday – kingged.com contributor

  • Stacey Miller

    Thanks for sharing our infographic and report Bas! Did any of the stats surprise you?
    Stacey Miller
    Social Media Manager at Vocus