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The video From The New GMail Google Didn’t Want Us to See

Google is re-designing Gmail. I think many of you might even already have the new design working because you opted in for the beta-version. I know I do. It looks really nice and works pretty nice also.

The redesign however is just part of what Google is planning to do with Gmail. They are adding some features which are not even in the beta version which is currently available.

Last week Google accidentally put a video online introducing the new Gmail. That wasn’t supposed to happen. If look for to the video now you won’t find it. Copies were taken offline on YouTube. Users who had a copy on YouTube were seen as copyright violators.

But who says Google rules the web? They don’t have any influence on other video sites (yet). And thanks to websonic.nl the video was ‘rescued’ and put on Vimeo:

So what is special?

If you look at the video there is not that much special about it to be honest. It shows one or two nice features who are not groundbreaking. You can make it more fitting to your personal needs and search is getting better.

So why pull it off? And why taking this video also away from other users? Is there something we’ve been missing?



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.