Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

The video From The New GMail Google Didn’t Want Us to See

26 October 2011 BY

Estimated reading time: 1 minute, 3 seconds

Google is re-designing Gmail. I think many of you might even already have the new design working because you opted in for the beta-version. I know I do. It looks really nice and works pretty nice also.

The redesign however is just part of what Google is planning to do with Gmail. They are adding some features which are not even in the beta version which is currently available.

Last week Google accidentally put a video online introducing the new Gmail. That wasn’t supposed to happen. If look for to the video now you won’t find it. Copies were taken offline on YouTube. Users who had a copy on YouTube were seen as copyright violators.

But who says Google rules the web? They don’t have any influence on other video sites (yet). And thanks to websonic.nl the video was ‘rescued’ and put on Vimeo:

So what is special?

If you look at the video there is not that much special about it to be honest. It shows one or two nice features who are not groundbreaking. You can make it more fitting to your personal needs and search is getting better.

So why pull it off? And why taking this video also away from other users? Is there something we’ve been missing?

Take a step towards marketing awesomeness and join 1,000s of others

Would you like to be an awesome marketer? Or would you rather know less? Become one of our elite members by joining in on our newsletter! Fill in your details below and start receiving high level knowledge now!


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.