Think Visibility Roundup – TV9 – March 2013

Session 2: Attribution is not only about sales and money – Russell McAthy – Stream 20

Killer Content from Russell McAthy. Attribution is indeed a complicated animal and many find it difficult to make sense of the impact of multiple marketing efforts.

Russell looked at what to optimise for, how to understand the offline impact of online digital marketing, cross channel analytics, last click vs first click and different models.

Driving Factors include:

• Sequence / order/ location /touchpoints
• Time between touchpoints
• Impact of individual channels on purchase
• Impression relations – what is the impact on future visits
• Insight and Customer Knowledge

Helpfully, the many slides of information are contained within this slideshare!

Session 3: How to spot a shitty link – Paul Madden – Automica / Manual Link Building

As always an amusing look at the latest Google penalities and what you can do about it – this session was covered at SES so instead of writing some of that frowned upon duplicate content – read the session overview here: https://www.stateofdigital.com/link-building-in-a-post-penguin-world/

Session 4: Content Outreach & Engagement: Staying Ahead of The Game – Pak Hou Cheung – BlueGlass

Google Guidelines state that they want you to ‘give visitors the information that they are looking for’. and that you must ‘Provide high-quality content on your pages’. Enter the ‘Page Metric Rank’ Signals galore, citations, co-citations, and creating a scalable content strategy. With over 100 slides, and a passionate presentation that totally livened up the afternoon, I suggest you check out the whole talk below:

Session 5: Social Media Strategy – Looking beyond the Bull Sh*t and understanding the tools and channels that actually work for your target market. – Kristal Ireland – Enjoy Digital

Wow – this lady has a lot of knowledge! Years of experience in a 45 minute slot with a load of great case studies regarding how NOT to do social media. There is no point embarking on a Social Media Strategy unless you have a purpose and unless you investigate which channels are appropriate, more importantly which channels work for your brand.

Stop flooding the internet with content and start thinking about what people actual want to read.

As Kristal says:

when the kids are leaving Facebook because it’s too commercial, you know you need to listen

(slideshare to follow shortly)

Session 6: Maximising Your SERP Potential – Enhancing Your Listings & Having Fun with Rich Snippets – Pete Handley – The Media Flow

Usually by the last session, people are tired and waiting for the bar to open, but this talk won the talk of the day as awarded by everyone attending the session – well done Pete.

The session was so interesting and informative, that I am writing about Schema for my official SoS Post. As such, here are the slides from Pete – I will update this post with the link to the full overview later on today.

Slides from Talks I missed:

Think Visibility March 2013 Bronco from Becky Naylor