It’s that time of year again when people fall over one another to publish a list of ‘best blog posts of 2011‘ or ‘blogs to watch in 2012‘ or ‘digital marketing trends that will rock your world next year‘. Even State of Search can’t escape posts like that, because people apparently like to read it.
I figured if such lists get published anyway, I might as well make one of my own – but this time I’ll make one that could actually break the mold and, you know, be useful. So I thought I’d compose a slightly different list. Specifically, a list of blogs that are NOT about SEO – or only mention it in passing – but that you should be reading anyway. Because the stuff that gets published there is, simply put, epically awesome.
Greg Sattell comes at this thing of ours from a different angle, and his insights on strategy and marketing are very worthwhile.
Greg Linden writes about information retrieval and collects links to great content on various IR-related topics from around the web. A must-read.
Facebook might have 800 million users, email has 2 billion. Email marketing still works – and will continue to work for a long while to come – so keeping up to date with best practices and developments will always come in handy.
The various regional versions of the Experian Hitwise blogs will provide you with useful information on latest trends in online behaviour, including search.
If you don’t know why you should read Randall Munroe’s XKCD webcomic, you’re working in the wrong industry.
Because there’s no excuse for being ignorant.
7. PPC Hero
As a SEO you need to understand Pay Per Click, because that stuff takes up most of the average SERP nowadays. Even if you’re not willing to branch out in to PPC – i.e. if you’re OK with watching your career vanish before your eyes – it pays to understand how your enemy works.
Chronicling the fortunes of digital media, this blog (which also comes in both a US and UK flavour) is a must-read for all of those who want to keep track of where the written media is heading. Which should be all of us, really.
The best blog – and newsletter – about all aspects of web design & development that’s out there. Great content, great contributors, great stuff.
Digital rights matters, so keep on top of what your governments and corporations are trying to do to limit our online freedoms. And by all means, get involved. The ORG and EFF need our support if they’re to fight the good fight.
No doubt you have a favourite blog or two of your own that you feel more people should read. By all means, leave them in the comments – the more we broaden our minds by reading the great stuff that gets published out there, the better we’ll all be.