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Top 10 Tips for Email Marketing – #ProSEO Seminar 2010

Estimated reading time: 1 minute, 42 seconds

At Pro SEO, Tamara Gielen rattles through some top tips for how to take advantage of email marketing.

First up, some common SEO themes Tamara (as a non-SEO) noted from listening to the talks in yesterday’s seminar:

Social will kill SEO
SEO isn’t sexy
Quality content is key
Spam makes SEO look bad
Hiring good SEOs is hard
SEO isn’t rocket science
SEO is hard to explain to people
There are not enough women in our industry (here here!)

Hang on… replace the word SEO with email? Nothing changes, it suffers from exactly the same problems and complications.

On to Tamara’s Top Tips:

1. Email is the number one method for sharing content on the internet so make friends with your email marketing colleagues – they own the list!
2. Make capturing email addresses your top priority.
3. Identify social media users and influencers (tools like Flowtown can help you understand what they are doing with your emails and how they share your content, or Rapleaf as an email provider)
4. Target social media users with exclusive content and ask them to share it (if you don’t ask, you don’t get!)
5. Publish your newsletter on Twitter and Facebook
6. Provide a newsletter archive either on your website, or on a separate domain
7. Use email surveys and analytics to get a better understanding of your users
8. Email marketing will help you convert visitors through abandoned search and shopping cart targeted emails (don’t forget to get them to opt-in as early in the process as possible, identify people that have opted-in already then target)
9. Email will help you increase conversion! (Email subscribers have a higher lifetime value than non-subscribers, use it)
10. Upper management doesn’t care about how many links you generated – show them the money.

A whistle-stop tour in the world of email marketing, and a useful reminder not to forget its importance or usefulness.

Bonus tip: don’t listen to any general rules about when the best time is to send out an email. What is true one day could completely change the next – TEST!

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Originally from the UK via France and Malaysia, Annabel Hodges is a digital marketer with long experience in the industry now residing in Sydney. She heads up the Digital Marketing at Next Commerce, working across an array of products, channels and brands.
  • Pingback: Tweets that mention Top 10 Tips for Email Marketing #proseo - State of Search -- Topsy.com()

  • http://www.tamaragielen.com Tamara Gielen

    Hi Annabel,

    Thanks for the blog post about my presentation. I’ve posted the slides on my blog: http://www.b2bemailmarketing.com/2010/10/how-email-can-help-seo-10-email-marketing-tips-for-seos.html

    I very much enjoyed speaking at the ProSeo seminar and I have learned a lot of interesting things about SEO.

    btw, I love your blog!


    • http://www.annabelhodges.com/ Annabel Hodges

      Thanks Tamara – I really enjoyed your talk, always good to hear and combine ideas with other digital fields. We can get a bit single-minded sometimes!
      Slides now bookmarked :)

  • http://www.wonderwebmarketing.com rich

    I still can’t believe that there’s so many companies still not placing capturing e-mail addresses as their number one priority despite all the evidence to the contrary regards ROI and conversion. They’ll get there in the end.

  • http://www.thomaspaylor.com/building-a-mailing-list-permission-based-email-marketing Internet Marketing Expert

    Some good points here, thanks for sharing. I agree with Rich, small businesses need to pay more attention to growing and maintaining a mailing list. They are missing out on so many potential leads and customers.

  • http://www.basvandenbeld.com Bas van den Beld

    @Tom, fyi, updated the link you put in your comment to the link of the commenter because it looked too much like spam, and I’m sure thats not what you intended 😉