Clicky

X

Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

UPDATE: Black Navigation Bar here to stay?

28 June 2011 BY

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Buffer 0 Email -- StumbleUpon 0 Pin It Share 0 Filament.io 0 Flares ×

Update on this post (originally called Two new SERP tests: Black Navigation Bar and Urls on top – May 26 2011): More and more people are seeing the black navigation bar we talk about below. It looks like this might be here to stay. Google hasn’t announced anything on it so far, but the number of people seeing the black navigation bar (which looks a lot like the one you see when logged in to WordPress) indicates Google might be already rolling this out. The url above the search results is also seen more often so it seems Google is actually serious with these changes.

The constant testing in the Google SERPS is hardly news anymore. We saw many of them already and last week showed some tests that hadn’t made it. Today we can again show you two tests in the SERPS.

First we see the black navigation bar, second Google seems to be testing with urls above the snippet result instead of below.

Black Navigation Bar

Some people have been seeing a navigation bar which stands out pretty much. Instead of the usual white bar it is now black with grey links. It has been seen in both the UK and the US where it was spotted on Google’s “connected accounts” page. Many hope this is just a bug.

URL Above Search Results Snippet

In the US people have been seeing tests with the destination or display URL placed between the title and the search snippet or description. They tested this before and didn’t go through with it. It therefore is surprising to see Google is doing these tests again.

Above: Searchengineland shows the organic results

Above: Periscopix shows the tests in the paid results.

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Buffer 0 Email -- StumbleUpon 0 Pin It Share 0 Filament.io 0 Flares ×

Nice job, you found it!

Now, go try out the 12th one:

Use Google Translate to bypass a paywall...

Ran into a page you can't read because it is blocked or paywalled? Here's a quick trick (doesn't always work, but often does!):

Type the page into Google translate (replace the example with the page you want):

http://translate.google.com/translate?sl=ja&tl=en&u=http://example.com/

How about that!?

Like this 12th trick? Tell others they need to look for this trick on our page: http://www.stateofdigital.com/search-hacks-marketers/

Or Tweet: Found the secret 12th one!