Today I want to share a way to do keyword research, specifically for products you want to sell online. Say you’ve got a new product you want to sell online. You’re going to start a webshop to sell this product and you want the shop to be findable for relevant keywords. But you don’t know how your target audience calls this product.
Normally keyword research would begin with an idea of how your audience searches. But there are other ways to find out how a product is referred to online. This type of keyword research is based on a few new functionalities of Google image search.
Google’s image search has been developing rapidly lately. They’ve changed the interface completely, they’ve added the option of sorting images by subject and now they offer the option to search by image. All these new functionalities make it possible to start using Google images for key word research.
Say, you want to sell this product:
But you don’t know what your target audience calls this product when they search for it online. There are two ways you can use Google images for keyword research for this product. I’ll explain them step-by-step for this example.
This page includes the following elements which can help you with your keyword research:
Thanks to the new improved functionalities of Google images, we now have a lot of information about how to call this specific product based on just one image. This can be your starting point for a more extensive research for each of these keywords.