UK Search Awards 2013 – Results (and Photos!)

Last Thursday at the Emirates Stadium in London I had the huge pleasure of being a first time visitor to the UK Search Awards and I have to say without doubt it was one of the best nights I have ever had with the search community – so much fun, such wonderful people to hang out with in bow ties and once again, a superbly organised event from Don’t Panic Projects.

Congratulations to all of the Winners and those on the shortlist – great to see so many happy people. Here’s to next year and of course the next Search Awards Event at RIMC in Iceland for the European Search Awards, where I will be handing over my crown to the next winner!

Great to see so many familiar faces and so many of the State of Digital Team old and new being so visible on stage winning, presenting or in the shortlist. Roll on 2014!

UK Search Awards Winners 2013

IMG_3890Best Use of Search – Retail

  • Argos – Argos Achieve Record Breaking Growth in Search
  • BlueGlass – Driving Global Organic Exposure with Content
  • Brastop – Big Bras Campaign
  • Mediaworks Online Marketing – Red Hot Sunglasses: Turning up the heat
  • Mediaworks Online Marketing – ScS
  • Net Media Planet – Improving performance no matter what the weather!
  • Stickyeyes and Pure Collection – Pure Collection Biddable Media Campaign
  • theMediaFlow – When is a bag not a bag? – WINNER


IMG_4020Best Use of Search – Finance

  • agenda21 – Investec / agenda21 What Best to Wear
  • Dog Digital – Counting down to the ISA deadline with F&C Investments
  • Greenlight – L&G Investments: Netting 414% more ROI from Paid Search for ISAs
  • Latitude Digital Marketing – High rankings and traffic for Asda Money
  • Performics – Aviva – Exploiting Complexity
  • Performics – RBS/Natwest – Helpful Banking Through Genuinely Helpful Content
  • Performics – Aviva Home Partnership PPC – WINNER
  • Propellernet & – SuperKid Savers – Enhancing’s Savings Visibility


Best Use of Search – Travel / Leisure

  • agenda21 – agenda 21 / Jurys Inn
  • Club Med / Mediacom – Changing Perceptions of a luxury travel brand – WINNER
  • DigitasLBi and – Multi Signal Search
  • iProspect – Thomas Cook New Year’s Resolution Calculator
  • Performics – Entertainment One – Search Delivering Box Office Success
  • Propellernet – Making life better for skiers to make results better for Mark Warner
  • Propellernet – Putting Forest Holidays on the UK holidays map
  • STEAK – First Choice Happiness Included

IMG_3786Best Use of Search – Gaming

  • 9xb – Playing the game for a Winning Search Strategy
  • Latitude Digital Marketing – Kerching! Hitting the Jackpot
  • resolution@ Manning Gottlieb OMD – PlayStation cannibalises Xbox One announcement
  • MEC Global – Nintendo SEO 2012 – 2013
  • Stickyeyes – Raising the stakes in search – WINNER

Best Use of Search – Third Sector

  • IMG_3943agenda21 – agenda 21 /  Plan UK
  • Barracuda Digital Ltd – City & Guilds – Post Re-launch Recovery
  • BlueGlass – Social Action Charity: From Site Re-launch to Organic Success – WINNER
  • Performics – AVIVA: Street To School & Railway Children

Best Local Campaign

  • iCrossing – Value Retail, Globalista
  • Koozai – Best Local Campaign for The London Foot and Ankle Centre
  • Mediacom – Nuffield Hospital
  • IMG_3821Propellernet – Using PPC to drive Christmas shoppers to Westfield London and Westfield Stratford City – WINNER
  • Propellernet – Using PPC to make Gaydar the biggest gay in the village
  • RAZSOR SEO – Used Car and Car Supermarket Local Targeting
  • Tug – Legoland Discovery Centre Venue’s Launch

Best Use of PR in a Search Campaign

  • Bloom Agency – Scoring search goals: Goal and Bloom’s integrated approach to generating ROI
  • Epiphany Search – Safestyle UK – The Secret
  • Greenlight – Greenlight with LV = Putting life back into insurance, online
  • PR Agency One – Fletchers Solicitors – driving leads and building a brand with SEO PR
  • Propellernet – Making Christmas Merry for Westfield Shopping Centres and its Customers
  • Stickyeyes and – Motors’ Most Deserving Student – WINNER
Best Use of Social Media in a Search Campaign

  • IMG_3766Bloom Agency – Scoring search goals: Goal and Bloom’s integrated approach to generating ROI
  • Blueclaw – Charming Google: social, search and John Greed Jewellery
  • Caliber – eBay Annunci Facebook and Blog Management
  • iCrossing – Creating online buzz for the Uniqlo Celia Birtwell range
  • Performics – Dog Bombing: Only On O2
  • Propellernet – Snowballing Twitter’s Seasonal SEO Impact for Snow+Rock – WINNER
  • STEAK – Launch of Allianz Your Cover
  • Stickyeyes and Maximuscle – The Protein Project

IMG_3967Best Integrated Campaign

  • Bloom Agency – Scoring search goals: Goal and Bloom’s integrated approach to generating ROI
  • iCrossing – Ann Summers Sex Toy Stories
  • MEC – Integrating search activity with the EE media launch
  • Performics – O2 Refresh: Remarket, Remarket, Remarket
  • Receptional Internet Marketing Ltd – MajesticSEO & Receptional: An Integrated Marketing Match made in SEO Heaven
  • Reprise UK – Reprise Encore
  • Stickyeyes and – Motors’ Most Deserving Student
  • Stickyeyes and Maximuscle – The Protein Project – WINNER

IMG_3740Best PPC Campaign

  • 7thingsmedia – 7thingsmedia for Boux Avenue – Driving triple digit growth through budget blasts
  • Epiphany Search – Five-star global PPC campaign for Kempinski
  • Fast Web Media – The Ticket Factory: Personas for PPC Planning
  • Greenlight – L&G Investments: Netting 414% more ROI from Paid Search for ISA’s
  • Netbooster UK – What a Smart and Innovative Approach to Paid Search can do for ROI – WINNER
  • Net Media Planet – Improving performance no matter what the weather!
  • Performics – AVIVA Home Partnership PPC
  • Propellernet – Using PPC to drive Christmas shoppers to Westfield London and Westfield Stratford City

Best SEO Campaign

  • agenda21 – Investec / agenda21 What Best to Wear
  • Auto Trader – Evolving a market leading SEO strategy – WINNER
  • Barracuda Digital – Barracuda Digital’s Caravan Club Insurance SEO CampaignIMG_3738
  • DigitasLBi and Kuoni – Kuoni multi-signal search
  • Greenlight – Retail Therapy: Transforming RS Components into a £12 million online retail powerhouse in 6 months
  • resolution@ Manning Gottlieb OMD – Bathstore Vertical Bath Campaign
  • Performics – RBS/Natwest – Helpful Banking Through Genuinely Helpful Content
  • Visibilis – Room to Grow Campaign by Visibilis – Ben Wolfenden & Ryan Dearlove

Best Blog

  • Fabric Digital LTD – The Thoughts & Musings Blog by Fabric Digital
  • Holistic Search – Holistic Search
  • Koozai – Koozai Pull No Punches With Their Blog and TV Channel – WINNER
  • Martin Macdonald – (formerly Martin
  • Pierce Communications –
  • Receptional Internet Marketing Ltd – The Receptional Daily



  • Barracuda Digital – Panguin 2.0 – Google Algorithm checker
  • CMA Digital – CMA Digital for the Chocolates Campaign
  • Found – Transforming Data Feeds for Search Success
  • Hydra – Hydra: The multi-faceted data aggregation and visualization platform
  • IgnitionOne – Search for brand awareness  – WINNER
  • Kenshoo – Kenshoo SmartPath Dynamic Attribution
  • LinkRisk – A link auditing and management suite
  • theMediaFlow – Mind Your Language! The hreflang Sitemap Tool
  • Zazzlemedia – Debt and Football – An Innovative Approach to a New Domain ‘Launch’

IMG_3900Best PPC Management Software

  • Acquisio – Acquisio Bid & Budget Management (BBM)
  • Kenshoo – Kenshoo Search
  • Lakestar McCann – Feed Auto Optimiser for Paid Search
  • Marin Software – Marin Software – WINNER

Best SEO Software

  • Barracuda Digital Ltd – Panguin Tool 2.0
  • IMG_4000Hydra – Hydra: A Scientific and Intelligent Approach to SEO
  • Linkdex – Enterprise SEO Software 2014 and Beyond – WINNER
  • LinkRisk – LinkRisk: A link auditing and management suite
  • Searchmetrics Northern Europe – Searchmetrics Suite
  • WooRank – WooRank – The virtual SEO assistant for SMEs

Best In-House Team

  • Aviva – nominated by Performics
  • Met Office – Met Office Content Marketing Strategy
  • – Moneysupermarket’s Organic Performance Team
  • O2 – nominated by Performics
  • Reed Business Information UK – RBI Digital Optimisation Team
  • RS Components Ltd – A force for change, the RS Components SEO Team – WINNER
  • RBS  – nominated by Performics
  • Smart Traffic Ltd – The Smart Traffic Technical Team


Best Agency

  • Epiphany Search
  • iCrossing
  • resolution@ Manning Gottlieb OMD
  • Performics
  • Periscopix
  • Propellernet – WINNER
  • Stickyeyes
  • Verve Search

IMG_3881Young Search Professional

  • Jenny Bacon – Keel Over
  • Niall MacKenzie – MEC Global
  • Matt Leaver – Netbooster
  • James Newhouse – Receptional
  • Sohaib Siddique – Verve Search
  • Laura Morris – Walker Media
  • Maeve Ayton – Performics
  • Marcus Taylor – Venture Harbour – WINNER


Search Personality of the Year

Kelvin Newman  – WINNER


Grand Prix Award

Stickyeyes and Maximuscle – The Protein Project – WINNER

Lots of fun as you can see – we’ll update you when the official photos go live but for now you can view them on Facebook – will be uploading to G+ and Flickr also

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About Jackie Hole

Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality of the Year. Jackie is Company Director of 22M

  • Fabulous pictures as always Jackie Hole!

  • kristjanmarhauksson

    See you all in Iceland next year for the EU Search Awards and RIMC

  • Jo Turnbull

    Great photos Jackie. Looks like it was a fantastic night!

  • Awesome post keep it up 🙂
    SEO Company