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UK Searchawards Announces Shortlists

28 September 2011 BY

The UK Searchawards, which are presented November 3rd in London, have now gotten into the next stage. With the announcement of the shortlists we now know the finalists which are in the running for an award next month.

The awards are setup by Don’t Panic in association with Manual Link Building and SEMPO. They have gathered a well respected group of people to judge the many entries they got. And with that many entries, it is not easy to judge them all. You can find the shortlists below.

Best SEO Campaign

Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Fast Web Media – Bravissimo
Guava / talkSPORT – Re-tuning online identity to deliver natural search success
Just Search / Euro Car Parts – Best SEO campaign for increasing online sale
Koozai – Payday Power Organic Search (SEO)
Met Office – Met Office Events Calendar
Tecmark – Icelolly.com Search Campaign
Upstream Connections / eHarmony UK – Finding love online
Verve Search – SEO services for Yale Door

Best PPC Campaign

Recognition of a campaign that has achieved outstanding results through PPC advertising

Adido – Overhaul of PPC campaign for Postgoldforcash.com for second quarter 2011
Fuse8 / Persimmon Homes – Intelligent Internet Landing Pages with Brains
iProspect – AA Travel Insurance Restructure Back to the basics
Just-Eat.co.uk – Supply and Coverage campaigns
Lakestar Media – A successful PPC campaign for Parcel2Go
LBi/bigmouthmedia – PPC campaign tastes good for Tastecard
Steak – Debenhams Christmas Spectacular
Tecmark – Sunsave PPC Campaign

Best Integrated Campaign

Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Auto Trader – Automotive Search Excellence
Fast Web Media – Coors Light – Closest To Cold
LBi/bigmouthmedia – integrated campaign is spot on for Redspottedhanky.com
Tecmark – 8Ball.co.uk Internet Marketing Campaign

Best Local Campaign

Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Adido – The Colbornes Group Dominance of Google Locally
Branded3 – LA Fitness SEO, Google local and PPC
SEOtastic – Estate Agent Dominates City

Best Mobile Campaign

Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines

Found / Autoglass – Smashing the Glass Repair Market on Mobile

Best use of Search – Retail

Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector

Blueclaw – A hole in One SEO Strategy for Direct Golf UK
Fast Web Media – Bravissimo
Found / Red Letter Days – Driving a Unique Experience
Interflora / Branded 3 – Interflora’s Retail Search Strategy
Mediaworks Online Marketing – Leisure Lakes Bikes
Receptional – Putting Vertbaudet First
Tecmark – Fawkes Cycles Campaign
theMediaFlow – BathEmpire Organic Search Campaign

Best use of Search – Finance

Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector

Greenlight / Santander – How to launch a high street Financial Services brand
Koozai – Payday Power Organic Search (SEO)
MoneySupermarket.com / Branded3 – Financial SEO

Best use of Search – Travel

Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel sector

Branded3 – SpaBreaks.com SEO
Further Search Marketing – Richardsons Boating Holidays; Book Direct
Real Web SEO – Experience Nottinghamshire Tourism Campaign
SEOptimise – SEOptimise for Audley Travel
Stickyeyes / SkiHorizon – Multilingual site development
Tecmark – Icelolly.com Search Campaign

Best use of Search – Leisure

Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the leisure sector

Branded3 – SEO Campaign for LA Fitness
Further Search Marketing – Richardson Boating Holidays; Book Direct
Guava / talkSPORT – Re-tuning online identity to deliver natural search success
Real Web SEO – Experience Nottinghamshire Tourism Campaign

Best Blog

Recognition of an outstanding industry blog

Branded3 – Blogstorm
SEOptimise – Search Marketing & SEO Blog
Tecmark – 8ball.co.uk Blog

Innovation

Recognition of search innovation in the development or use of a campaign or platform

Branded3 – Competwition.com
Stickyeyes – Stickyeyes Search Dashboard

Best PPC Management Software

Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns

The shortlist for this category will be announced soon

Best SEO Software

Recognition of the development of an outstanding software tool that successfully manages and enhances an organisations search engine optimization efforts

Analytics SEO – Analytics SEO Software
Majestic SEO / Receptional – Majestic SEOs Site Explorer
Screaming Frog – SEO Spider Tool
Wordtracker – Wordtracker Strategizer

Best Agency

Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC

Branded3
Fast Web Media
LBi/bigmouthmedia
Mediaworks Online Marketing
SEOptimise
Tecmark
White Hat Media

Best Client Side Team

Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search

Auto Trader
Just-Eat.co.uk
Met Office

Search Personality of the Year

Recognition of a talented and inspiring practitioner who has revolutionized the UK search industry
The winner of this category will be announced on the evening of 3 November at The Emirates Stadium, London

More at SearchAwards

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
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