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UK’s Most Expensive AdWords Keywords

23 November 2012 BY

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Last year we reported on the most expensive keywords in the US. Now Hallam Internet comes with numbers specifically for the UK. “Online Live Roulette” (worth £75.02) and “TAC Compensation” (£70.19) are the ‘big ones’ and Claims and Compensations is the most expensive category (above gambling!). Look for yourself.

via hallaminternet


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.
  • Gary Bennion

    Interesting stuff… the margins in these sectors are huge, so they can obviously stand it.

  • Rosie

    Good information to know for the internet marketing.. You are right Gary Bennion margins in these sectors are huge..

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  • Urban Media

    Really interesting, was suprised to see cloud recovery services so high. But not at all by online gambling.

  • Markus Allen

    I broke out the 250 most expensive keywords in Google here:

    You can use this list to help you write content that attracts higher-quality searchers.

    • Susan Hallam

      Hey Markus
      Are you able to do a similar exercise with UK data (this data, I believe, is from the USA?)

      • Markus Allen

        I could Susan, but it’s a TON of work. And yes, it’s from the USA.

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  • john

    Pretty major pinch of salt required when looking at this sort of data I think. Those estimates probably bear little or no resemblance to what the advertisers actually end up paying for clicks

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