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UK’s Most Expensive AdWords Keywords

23 November 2012 BY

Last year we reported on the most expensive keywords in the US. Now Hallam Internet comes with numbers specifically for the UK. “Online Live Roulette” (worth £75.02) and “TAC Compensation” (£70.19) are the ‘big ones’ and Claims and Compensations is the most expensive category (above gambling!). Look for yourself.

via hallaminternet


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.
  • Gary Bennion

    Interesting stuff… the margins in these sectors are huge, so they can obviously stand it.

  • Rosie

    Good information to know for the internet marketing.. You are right Gary Bennion margins in these sectors are huge..

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  • Urban Media

    Really interesting, was suprised to see cloud recovery services so high. But not at all by online gambling.

  • Markus Allen

    I broke out the 250 most expensive keywords in Google here:

    You can use this list to help you write content that attracts higher-quality searchers.

    • Susan Hallam

      Hey Markus
      Are you able to do a similar exercise with UK data (this data, I believe, is from the USA?)

      • Markus Allen

        I could Susan, but it’s a TON of work. And yes, it’s from the USA.

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  • john

    Pretty major pinch of salt required when looking at this sort of data I think. Those estimates probably bear little or no resemblance to what the advertisers actually end up paying for clicks

  • moving company Austin texas

    What’s up to all, the contents present at this web site are truly remarkable for people knowledge, well, keep up the good work fellows.

  • Pratiksha Shrestha

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