For many Google advertising is still something they ‘just do’ or if they don’t like it, keep away from. There are how ever many experts who can really make a difference in ads, just take a look at Evert‘s post “How to Keep Control over the New and Improved Exact & Phrase Match in AdWords” recently.
One thing which is hard to understand for some is how to actually look at the traffic you are getting from advertising: how are they different and how can you make best use of them? On the Ad Traffic Quality Resource Center Google tries to help their customers with just that. Last week they launched the video you can see below on that topic.
We are interested to know what you take out of videos like this. Is it useful?
