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Understanding Google Page Rank [infographic]

22 August 2010 BY

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Infographics, you can’t seem to miss out on them these days, they are everywhere. This one, made by Zippycart, is one we couldn’t let go off on this Sunday afternoon. An infographic all about Pagerank. On how it works, which are the best kind and how trading links is useless. Enjoy! (Click for full size)

Via. Original source: Zippycart.


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of -- You can hire Bas to speak, train or consult.
  • Roy

    I always thought that infographics needed to clear things up, this one surely is only made for linkbait (like a lot these days…) since it’s more complicated than the original algorithm.

  • Bas van den Beld

    hehe you got a point there :)

  • Matt Sawyer

    I may be reading this wrongly, but this seems to hugely confuse pagerank and the Google algorithm. Link exchanges for example still pass pagerank as any other link would, but there is speculation that this is devalued as part of the ranking algorithm, and since when did the topic of a link influence how much pagerank it passes?

  • Bas van den Beld

    You’re right Matt, its not as accurate as it should be by far when it comes to Pagerank. It could have better been called ‘Trying to understand the Algorithm’ ;)

  • Tom

    Where is the link to the original post of this infographic thing?

  • Bas van den Beld

    @Tom at the bottom it says “via” with a link to the source where I found it

  • kandyjet

    Thanks, it gives me a good idea on PR!

  • todd

    this is not cited right – the infographic is from Zippycart and this is stealing if you do not put in the right source. they have a creative commons license….

  • Bas van den Beld

    Hi Todd, I found it on websonic (I see the link is wrong) but they seem to have deleted it. I’ll check it and when they deserve the link they’ll get it no worries about that :)

  • Patina Marketing | Web Analytics & Marketing Analytics

    This is a great inforgrpahic to share with clients who are familiar with online advertising and are looking to rank higher in search. It gives them a easy way to understand the pros and cons with having some sites like to your while ignoring true common sense practices that build value over time. Building inbound links to your website is hard and takes time, but the effort is worth it in the end when your website ranks higher and you have a placement that has long term value.

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