I started doing web design and web development 1997 and then about 2 or 3 years later, clients started coming to me and asking how customers could find their sites. I started my career in search by necessity, clients needed to be found on the web.
Third Door Media organises SMX East, West, Advanced, Social Media (in December) and I am also involved in Getlisted.org Local University which is focused on local SEO and marketing for small business owners. I speak at conferences between six and eight times per year.
Yes. I started writing it in 2006 because at that time most writers and bloggers focused on large brands, very little was written for the small business owners.
If you’re a blogger, writing has to be a priority. You have to make time for it even if you’re busy.
Part of being a blogger or writer is being willing and able to stick your voice into the conversation. Even if there have been three different people writing about a topic, there are still different ways of looking at the same topic. If you have an opinion, don’t hesitate to write about it.
When I come up with topics to write about, or maybe just a good headline, I often write the title in my WordPress blog and save it as a draft to come back to later that month when I have the time to finish it.
I don’t do link building. My client writes great content on her blog, and we use traditional PR to get links from media sites. HelpAReporter.com – HARO – is a big help with this.
If the site has the potential to send lots of traffic, then paying for a post on that site is okay. It is about getting visibility for the client. The link should be no-followed and that’s okay if the article is going to send a lot of traffic. This is a form of advertising and Google can’t prevent businesses from advertising.
There is a lot of bad link building in our industry, which gives us a bad reputation and devalues the work good SEOs do.
I like the fact the SEO can make a difference to a small business owner and change their path. I worked with a small business client in 2000 and 2001 that was not getting any sales online. Yahoo had just started charging for links in the Yahoo directory so we decided to buy a link in the directory and their site appeared on the “Newly Added” page. Within about 2-3 weeks, they had sales from 8 to 10 different countries and this saved their business.
I think the future is — and I want to believe the future is — where those who are working on long-term quality content are going to win in Google. People focused on low quality, quick hit tricks are going to realise it’s not a good strategy.
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