If you were a State of Search reader you probably are wondering what happened to State of Search. Well, progress happened! We decided it is time to start breaking down the silos even further and get people from different backgrounds together on one place to learn, teach and share knowledge about Digital Marketing.
State of Digital will be the follow up of State of Search, obviously with a broader perspective than just search, but with the same passion and the same take on things as you are used to: making the readers better at their job by supplying them great content.
So why are we rebranding? There are a few reasons. The simplest one is that there is more to digital than search. But more importantly: I believe that we should be tearing down silos instead of keeping them up. Search needs Social, Social needs Content Marketing, Content Marketing needs design. And so on. These silo’s should work together. State of Digital can provide in that a lot better than State of Search.
Secondly State of Digital will be a lot more than ‘just’ a blog. The site will be a platform which will host a blog but also a lot more. And everything we will be doing is based on a concept which is well thought out.
On the new State of Digital there is tons of information. You can find the old articles of State of Search and you can find new information: whitepapers, guides, webinars, workshops and more. The information is organised for you in a very new and smart way and it will help you make progress in the world of digital.
So who is behind this? First and foremost: the team behind State of Search is mostly coming to State of Digital, the bloggers are mostly the same and there are a few new bloggers on the site as well. The team will be expanding soon. The concept of State of Digital was thought off and developed by Bas van den Beld.
It is never easy to say goodbye, especially to a website which has been so successful. Voted best European search blog, the biggest and most respected blog in Europe in the search industry. That isn’t easy to just let go. But State of Search will always be our ‘mother’ it is where State of Digital came from and we are taking the fruits of State of Search here. We will therefore always be thinking back with pride of that great website.
My thanks also go out to those who have blogged for State of Search, those who helped develop (Roy Huiskes) and keep it up (Dom Hodgson, Louis Venter) and those inspiring (too many to mention but amongst others Matt Roberts, Bryan Eisenberg), the editorial team (Sam, Jo, Annabel, Jackie, Barry and Louis, and off course Lisa Myers, who was co-founder of State of Search.
Thank you all!