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What Customers Want and What Executives Think they Want

“We all think we know everything, we don’t need others to tell what our customers want, we don’t even need our customers to tell what they want”. Especially executives have this attitude, not knowing they couldn’t be more wrong. Find below an infographic which is about this specific topic.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.