In Europe there has been a lot of debate about cookies. Because of privacy regulations it could be that some countries decide cookies are a “no go”. What that would mean for websites, search and social is almost indescribable. Even though we should all be aware of privacy matters, taking away the cookies probably is not the best way to go. But how to make those who don’t understand how things work understand the importance of cookies? Maybe this video from IAB UK can help.