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Whats your reputation management like?

Eric Schmidt last year said something in the lines of “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” Maybe he had been looking at the tv show “two and a half men” from 2006. In the show the ‘power’ of the web and the power of being indexed by Google is shown. Some reputation management is in order here.

This clip is funny, but it really shows where the problem with privacy is at the moment: peoples ignorance and the fact that others can do what they want, even though its your name they are talking about. But hey… If you have something that you don’t want anyone to know…

By the way: the website discussed in the clip “charlieharpersucks.com” actually existed! But it is now redirected to the Warner Bros website.



Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • I digress slightly but, sadly, it’s not just ‘something we don’t want others to know’ but also “what someone wants others to believe”.

    Just because someone believes they are squeaky clean (and therefore doesn’t bother with reputation management) it doesn’t mean that someone else hasn’t “faked” them.

    A Google ‘panic button’ might be a good idea?