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Why Dashes in Urls are better than Underscores

It’s one of the many rankingfactors within Google: your urls. One of the talks I have a lot is whether people should use dashes or underscores in their urls because many sites have underscores. The answer is dashes off course. But why? Matt Cutts explains it in this video. Over at Searchengineland Matt McGee extracts the differences in behavior when it comes to dashes and underscores between Google and Bing.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.