In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!
Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.
There have been some pretty big shifts in the way many think about search – particularly with the introduction of true “content quality” algorithmic elements and ever-increasing social integration powered by G+. Having said that, we haven’t (yet) seen the seismic shift in tactics – most of the sites receiving the most search traffic throughout the English-speaking world are doing so based off the same old domain authority / targeted content / targeted links recipes.
I personally love the increasing socialisation of my search results. They are tending to work well for me. Having said that, I’m an early-adopter of G+ with a targeted social network… I’m also not seeing the full roll-out yet here in the UK.
I’m surprised by Google’s continuing dominance in non-English-language European markets. We often see Google failing to understand the complexities of international markets with multiple complicated / overlapping languages per country (and vice versa). I would love to see a technical leap forward on that front.
If I knew the answer for the UK and US, I probably wouldn’t be running the business I am…
I’m talking about “meaningful SEO metrics” – combining two of my favourite angles – the technical data / stats side and the business side of what we do. I intend to talk about “decision metrics” – i.e. those numbers that cause you actually to do something differently.
Worldwide, SES is still the largest of the SEO conferences and it has its own unique blend of attendees. It’s always there in my calendar.
One I intend to see is “SEO is dead. Long live SEO”. Ammon Johns (aka Black Knight back in the day) is one of the guys I used to learn from back on the cre8asite forums. We’ve shared a few beers over the years, but I’ve never seen him speak. Don’t miss this session.
I love talking about data, business and whisky. In any order.