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Workshop: Inside Google – The Zookeepers Are Coming!

Are you an SEO and are you looking for the inside tips and tricks you can’t find anywhere else to make the best out of Google? Now here’s your chance to get the inside information and ask the inside information directly from within Google.

On October 8th four former Google employees from the Search Quality team are at your service in London for a full day of workshop answering the most inside questions and handing you inside information which will help you get forward in optimising.

Your hosts

The workshop is organised by webhelps!, which offers SEO Workshops and SEO trainings. The workshops are hosted and lead by former Google employees from the Search Quality team, who will be your ‘zookeepers’ for the day.

Kaspar Szymanski  Jonas Weber  Ariel Lambrecht  Fili Wiese

Kaspar Szymanski       Jonas Weber         Ariel Lambrecht           Fili Wiese

More about your hosts below


  • Location: London (specific location to be announced)
  • Date: October 8th, 2013
  • Full Day Workshop
  • Includes lunch
  • Limited number of participants
  • Fee: £750 GBP per person, or when buying two tickets for the same company £500 GBP per person


09.00 am — Registration
09.30 am — Welcome
10.00 am Zookeeper Kaspar Szymanski
Google Updates, Penalties & Pinguin Recovery!
11.00 am Zookeeper Fili Wiese
Onpage SEO is becoming more important!
12.00 pm — Lunch
13.00 pm Zookeeper Jonas Weber
Google compliant Link & Content Strategies, that work!
14.00 pm Zookeeper Ariel Lambrecht
Build a great and useful product, millions of people love with only 3 people!
15.00 pm — Coffee
15.30 pm Alle Participants
Q&A addressing SEO myths and anything else you want to ask.
17.00 pm Alle Participants
Guinness Time and Q&A

More about your hosts

Kaspar Szymanski

Zookeeper Kaspar Szymanski recently left the Google Search Quality Team, where he has been working on globally focused tackling web spam initiatives, as well as spearheading webmaster outreach and communication efforts in EMEA for seven years. He knows all about the disavow links tool and reconsideration requests. Currently Kaspar offers SEO consulting to site owners who experienced website issues with Google Webmaster Guidelines.

Jonas Weber

Zookeeper Jonas Weber, a business studies graduate, is an expert Search Engine Optimization and web usability. He developed his expertise during his employment at the Google Search Quality Team in Dublin, Ireland. Prior to that Jonas has been working on Online Marketing for Bertelsmann Corporation and the Lufthansa Group. For the past four years he has been the founder and CEO of webhelps!, one of Germany’s succesfull online marketing agencies.


During the four years that Zookeeper Ariel Lambrecht has been working at the Google Search Quality Team in Dublin, Ireland, he was instrumental for the quality of Google Search results in Portugese and Spanish. He is the go-to person when it comes to advanced, technical SEO but not only beacuse of his Google experience. Ariel is also an über successful entrapreneur in Brazil, where he founded the No1 student network site, ebah.com.br, with currently 1,5 million users exchanging academic content on a daily basis. His most recent project, an app called 99Taxis has been soaring ever since it hit the market in 2012.

Fili Wiese

Zookeeper Fili Wiese is a SEO consultant living in Berlin and specializes in technical and international SEO and web development. Fili frequently speaks at conferences such as SMX, SEOktoberfest, OMCap, SES, BrightonSEO, etc. Before working as a SEO consultant, Fili tackled for seven years Web Spam on the Google Search Quality Team and Click Spam on the Google Ad Traffic Quality Team. In both teams he was a driving force in the external communication efforts, tools development, training and policy enforcement by “compulsively pressing the famous red button”.