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Yahoo – Bing Search Alliance: what to expect?

Almost two weeks ago Yahoo announced it was (finally) going to test integrating Bing-results in their search engine results. Finally. But what is it we can expect from the big “Search Alliance” between Bing and Yahoo? In the video below Microsoft Advertising explains “how Yahoo! & Microsoft are working towards an easier way to advertise on Yahoo! Search & Bing through Microsoft adCenter.” Its not the search results but it is giving some insight in the things we can expect.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
  • I expect never to have to use yahoo! again 🙂