Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

Yandex and Twitter to Partner Up: Yandex Search Your World

Estimated reading time: 1 minute, 2 seconds

Where Google has lost the connection to Twitter’s famous ‘fire hose’, a competitor of Google in Eastern Europe and parts of Asia, Yandex, now has made a deal to get that fire hose.

With that deal Yandex immediately made the move towards what Google is doing and introduced a new social search service similar to Google’s ‘Search, plus your world‘ .

The big difference between Google and Yandex’ social search is that where Google is very focussed on Google+, Yandex gets data from different social networks and has as said all of the Twitter results.

Don’t think that Yandex just started doing social though, the Russian search giant has been implementing social results for a while now. They figured they had to go that way because they saw a lot of searches of people looking for information about people, whether it be celebrities or friends.

People search is important for Yandex. They say they have indexed about 250 million personal profile pages, all of which are publicly available. So searching for a name will return that profile. If more than one profile shows up for a name, Yandex adds one of the profiles to the top of its search results page and shows the others on a different page.

Take a step towards marketing awesomeness and join 1,000s of others

Would you like to be an awesome marketer? Or would you rather know less? Become one of our elite members by joining in on our newsletter! Fill in your details below and start receiving high level knowledge now!


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.