How could we miss a session which is on the track “State of Search” and called “Search: where to next?”. We can’t off course, so we sat down to watch this session which has Bing and Yahoo in it doing a presentation and a discussion with the panel.
The panel consists of: Stefan Weitz, Director, Bing, Brett Tabke, CEO, WebmasterWorld.com, Robert Murray, CEO, iProspect, Larry Cornett, VP, Consumer Products, Yahoo! Search.
First up is Stefan Weitz from Bing. He talks about the changing web itself. Many of us are optimizing for the textual web, but it’s a more interactive web. He shows the way he feels the web is built up:
Bing wants to think about search differentL deliver knowledge by computationally understanding user intent. He shows the example of Linda. Bing looks at who she is, what her intent is. They are using semantic parsing. The intent should drive the user experience.
Its much more about diversity. He sees the steps:
Retrieval – Ranking – Diversity – Answers – Inspiration
Yahoo knows your social graph
Yahoo has 3 areas of focus:
He talked about search assist. They have taken that technology and taken it to the universal header. They give answers even before you asked the question. Yahoo also changed to faster query reformulation.
Web of things
In stead of just linking you to pages Yahoo tries to get the answers together and give a total answer. Yahoo is trying to create a different type of web, relate things together. “Discover everything about a ‘thing’.” He showed the example of a search on Tom Cruise:
Getting things done
Yahoo has brought richer interaction on SERP. You don’t leave the search page if you click a map. It changes the map.
After the two short presentations the panel goes into discussion about the topic. Some quotes from the discussion:
About personalized search:
About privcay concerns:
About realtime / social: