14 Ways To Spot a “Bad” SEO Agency

How do you know if an SEO agency is any good? It could be that they are telling you something which they can’t live up to, it could also be that they are not good at pitching but might in the end be a really good agency.

All in all it is difficult to pinpoint what is a ‘good’ and what is a ‘bad’ agency. Find below some of the tips that could be used to spot a bad agency, according to the maker of this infographic, but what I’m more interested in is how do you recognize a “bad” SEO agency?


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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

9 thoughts on “14 Ways To Spot a “Bad” SEO Agency

  1. I still mention PageRank – but only as a quick metric. i.e. if a domain has been live for 10 years but has 0 PR – then it’s a quick metric that tells me something is wrong

  2. A nice, simple infographic.

    My favourite thing that bad agencies say is “We’ll get you on the first page of Google”. What they fail to mention is that it’s for useless phrases like “where can I buy a hippopotamus from in Dagenham”.

    Unfortunately there will always be bad agencies on the hunt for gullible clients. The only shame is that when these clients get their fingers burnt, they lose trust in the whole industry.

  3. Really good list. Not sure if it’s intentional in your article or not, but the list to spot a bad agency is twice as long as the one to spot a good SEO agency. This seems to indicate that it’s easy to spot a bad agency but it can be hard to find a good one.

  4. A good SEO agency should be able to provide a potential client with numerous positive testimonials and case study examples.  Another indicator of a good SEO company is that they practice what they preach.  If the company can’t be found in the search engines for keywords, that’s a bad sign.  

  5. Great stuff! And I have to agree with most of the points
    except 1 that discuss about the pricing; I think it varies from place to place..

    I think if you are in UK then pricing would be different as compare
    to a person who is here back in Pakistan where currency difference is huge!

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