I’ll be honest when Bas sorted tickets for us to cover SES London there was one session I really wanted to really wanted to cover this one with Lee Odden from Top Rank Blog.
Here are my big take aways from his session.
- 85% of UK Marketers Think Content Marketing is Important but only 50% have a strategy
- Everything you do has the potential to help you create content, see the opportunity in everything you do.
- When you make any piece of content think about what your customers want. Just because you can create do doesn’t mean you should.
- The act of being social often can be a means of creating content
- Brands not providing good content are actually delivering bad customer service
- Think if you got your FAQ section well optimised just think how much you’d save on customer service costs.
- If you get your calls to action right rich content will drive conversions even though you might not expect it to.
- Persona development is essential part of the content production process and makes it easier to create content
- Curation is a legitimate form of content production
- Audit what content you already have, in many cases you already have enough content to get started
- Optimise everything new you put out on the web, if it’s content an SEO should touch it before it goes live.
- Ask your current customers questions it’ll help you in your persona development
- Check out Flowtown to get information on social media websites used by your email marketing subscribers
- If you’ve not got an editorial calendar you don’t have a content marketing strategy.
- Repurposing for new audiences allows you to get more from your content
More cracking tips from the great man. Thanks for sharing Kelvin. Useful content, well produced 😉
Firstly – really wish i could be at SESUK been following the trends for the past few days and it looks like im missing out big time.
Like the few things you mentioned here, do you know if these are the things Lee will be covering in his webinar on the 10th of march as well ??
regards,
Chris Captivate