2013 – How Will You React?

2013 – How Will You React?

16th January 2013

“To every action there is always an equal and opposite reaction” ~ Issac Newton

I recently found an old blog post written by ex-Verve Search genius, Sam Murray. I say ‘old’, he wrote it two years ago, but we all know that’s light-years in SEO world. Sam was waxing lyrical about guest posting, and how SEOs should start using it as their prime link building strategy.

“By featuring on high quality blogs you get the traffic and social interaction from regular readers, and the possibility of being tweeted about or liked by visitors.” – Sam Murray

However, back in the day, Sam was one of few who were convinced that the effort involved in guest posting was worth the juice. Many SEOs, specifically the ones who were more interested in quantity than quality, completely ignored the concept altogether. This meant that for Sam, myself and a handful of other companies and individuals who invested in guest posting experienced fantastic response rates. I remember, only 12 months ago, when I’d contact site owners with guest posts and they’d apologise for not being able to pay me for the content. They really struggled to grasp that I was happy to give them the content even though I received ‘nothing’ in return.

Like Isaac always said…

…..every action has a reaction. In our case, Sam told us all how great guest posting was for link development and a few (very clever people) started to listen. Then Google changed the rules a little and everybody had no choice but to build quality links, and invest their time in guest posting. The reaction to this was that blog/site owners suddenly became bombarded by SEOs that wanted to give them guest posts. They quickly became savvy to this and, as that other popular law: ‘supply and demand’ dictates, they tried their luck and started asking for money.

An overreaction?

Bloggers finally had a quick and easy way to make money from their blogs. And what’s more, they were being strategic about it. For every blog post we write to help you build relationships with bloggers, or get better guest posts on better sites, someone out there is reacting – overacting, you might say. Here’s an example of what I found when I searched: ‘How to make money from your guest posts’.

“You might be unaware of the fact that the guest bloggers are actually link builders who publish an article on your blog and all the money goes into their pockets. They offer guest posting services to their clients who pay them to publish posts on high PR blogs. Every time when a link builder approaches me, I try to bargain with him and thus I see money getting collected in my PayPal account.” ~ Money Motivated Whipper Snapper

The problem with this reaction was that it was short-sighted (on both parts). It meant that the internet was filling up with poorly-written content, published by bloggers for insignificant (some less so) amounts of money.  But wait! For those of you that are experienced with guest posting, you’ll know that not all bloggers ask for money. There’s another breed. They’re concerned with your ideas, the quality of your writing and how it fits with their site- with the bigger picture. They challenge you to provide more relevant and useful content, more information, style and colour to your pieces. They don’t want your money; they want your blood, sweat and tears! These are the people that create websites worth visiting. These are the people that will help us take the digital world to the next level, and if you can help them do that, well, they’ll happily give you a link in return.

How will you react?

It’s 2013 and it’s time to decide how you are going to contribute. Who will you react to? The young whipper snapper who will take a handful of cash to fund his Saturday night out, or the discerning webmaster who works tirelessly to build his community and provide it with the best content on the net?


Written By
Ben Holbrook is Head of Content at Verve Search and has a particular interest in content marketing and developing sustainable link development strategies.
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