A summer interview with… Mikkel deMib (@demib): “I have never really seen what we do as an “industry””

A summer interview with… Mikkel deMib (@demib): “I have never really seen what we do as an “industry””

26th July 2010

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!

Today: One of the hosts of Strikepoint and one of the most colorful people in the industry: Mikkel deMib Svendsen

1- Can you introduce yourself in one paragraph?

My name is Mikkel deMib Svendsen – serial entrepreneur, senior search geek and Internet freak.
I am one of the few SEO’s that have actually done “search engine optimization” as I used to manage one of Scandinavians large search engines Kvasir and later served as VP of Product Development at the search tech company Ankiro. Today I manage my companies, investments and SEO Agency (www.demib.com) as well as consult lager companies on advanced SEO strategies, technical SEO and Search & Online Reputation Management.

2- What are you doing this summer?

I actually managed to get a couple of weeks off with my wife and children this summer. As engaged businessmen we often forget to do that. But vacation – especially with your family, is very important. So don’t forget this!

Back from vacation I spend the summer on reviewing a lot of our services, rewriting reporting templates and coding new existing tools for site analysis and reputation management. A lot of clients are away on vacation so it gives me better time for these things.

3- What is the most hottest subject in search at the moment, what should every SEO be looking into?

Search Reputation Management is finally beginning to get the attention it should – from more and more companies and brand (personal or business) owners. That is good! Even Google have now added RM tips on their webmaster help pages. With all the money spend on branding and branding campaigns in general it is outright stupid not to monitor and secure your brands in search too. Most people search before they decide – on just about anything. You need to learn how to manage your reputation in search! It takes some new skills, new strategies and new tools to perfect.

4- What do you think is the “state of search” at the moment, is the industry doing good?

What industry? I have never really seen what we do as an “industry” – we are just a bunch of geeky passionate freaks doing what we like the most and having a whole lot of fun doing it. Once you start treating what we do as an “industry” the creativity and fun of it gets blown away by business plans, management, growth strategies and all sorts of MBA BS. Just look at most of the “major SEO agencies” – the ones that want this to be an “industry” and how little true creativity that flows from them.

5- What is your favorite website, apart from your own?

I really don’t have one single website that I would call my “favorite” – there are a lot of websites I love to use on a daily basis. If I need to mention one that could be YouTube – I tend to go there more and more to learn stuff, listen to new music, and generally entertain myself.

6- Can “social marketing / media” and search survive apart from each other?

On one side social and search is part of the same ecosystem – search influence social and the other way around. On the other side search and social are two very different medias to manage; it takes different skill sets and tools and as time goes by both medias gets more and more sophisticated and specialized. So I don’t think you will ever see consultants that master both medias to perfection. The best SEO’s will still be “pure” SEO-geeks – and the social media rock stars will be focused on just that. But they will – just as we do now, work closely together to reach the common goals, just as well as programmers, designers, security experts and many others also do.

7- What’s your search tip for the summer?

Summer time is clean up time – clean up your site, move heavy stuff to CDN’s, optimize code, double check ALL security to protect yourself against the increasing amount of “marketing hacking” and sanitize links on your site (too many web pages offer too many choices – less choices convert users better and improve internal link value targeting).


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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