A4U Speaker: Magnus Nilsson (@nilsson_magnus): “A4U is surrounded by a high energy buzz”

A4U Speaker: Magnus Nilsson (@nilsson_magnus): “A4U is surrounded by a high energy buzz”

4th October 2010

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today we introduce you to Magnus Nilsson. Magnus works with integrated search and performance strategy for international blue-chip clients, with an increasing focus on display advertising and social media as new exciting technologies come to market.

Go see his answers here:

1- What makes A4U a different conference to be speaking at than others?

As a long-time visitor I’ve got high expectations of the expo. A4U is surrounded by a high energy buzz that I think stem from the fact that many of the affiliates are also entrepreneurs – be that of up-and-coming part time outfits or larger organizations. You really notice that the audience are on the hunt for practical advice to take them to the next level.

2- What can people expect from your presentation?

As a former affiliate I know how much the audience craves ideas for real world application. In my view Google re-marketing is the biggest innovation in their display offering for a long time. It’s something that can make a great impact for relatively little effort or technical knowledge. I’ll share the lot from the basics of creating a retargeting strategy to technical implementation and results we’ve generated for lead generation campaigns in UK and abroad.

3- Why should people attend your session instead of the other ones?

Looking at the program it’s clear that I’ve got some stiff competition. However, I believe my session is the one most geared toward affiliates as it’s light on theory and meaty in the practical application. My ambition is that attendees will walk out with things they want to tryout as soon as they get home.

4- Which other sessions would you recommend?

Being a search head I’m hoping to catch the sessions with David Naylor “The three pillars of SEO” and “SEO ranking factors in 2010” panel. Sanjit Atwal’s session on “The Rise of B2B” also sounds very interesting as I’m working at a B2B marketing specialist company, so that’ll be a compelling reason to drag myself up from bed after the first day’s party.

5- Why do Affiliates and SEOs need each other?

Even if affiliate marketing certainly is bigger than just search, it’s still a very large component of many campaigns. I always find it interesting to discuss search with affiliates, as their drivers and approaches can be quiet different to the big agencies. Being small and nimble in testing things out has its advantages and I think there’s a great opportunity for knowledge share both ways.

6- Whats the biggest mistake you’ve made when it comes to affiliate marketing?

Early in my affiliate career I pretty much equaled affiliate marketing to search marketing. Even if you’re a specialist affiliate you really need to get the bigger picture to better understand how you fit into the ecosystem. And if you’re building websites that are initially just for search, by not looking at a wider traffic mix you’re definitely leaving money on the table and exposing yourself to some serious risks.

Do you have a question for Magnus which he can answer in his presentation? Post it in the comments here and we’ll make sure he gets them!

Find other A4U Interviews here:

A4U Speaker: Sam Crocker (@SamuelCrocker): Using Your Competitor’s Tactics to Gain a Competitive Edge


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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