About State of Digital

State of Digital is the place where those working in digital can find the right content, which fits their needs, their current position and the state of the digital marketing implementation of their companies. Here they can read, learn and share the right content with the right people to take the next steps in Digital Marketing.


Through a website with a knowledge platform (which holds a blogwhitepapersguidesworkshopswebinarsevents, etcetera), State of Digital tries to make a difference in online marketing and fill a gap: it connects the dots between different people, channels and it breaks down silos. It will help integrate all marketing channels.

State of Digital aims to help every marketer on the website to become a better marketer

Today, the site is operated by Selbey Labs, the foresight practice of Selbey Anderson. We’re running it according to the same concepts, objectives and aims laid down by its founders.

The Concept of State of Digital

State of Digital isn’t just a website or just a blog. It is a platform which will help get people forward. The concept of State of Digital was thought of and developed by Bas van den Beld based on several teaching and marketing principles brought together.

The principles

The concept is based on the following different principles:

  1. Teach the teacher principle: when you know you are going to teach something to someone else you pay more attention and will learn more yourself
  2. A principle used in an Institute in the Netherlands who gets diplomats from different cultures to understand each other by first looking at cultural elements first (make them cook together first for example) and getting them to understand different cultures by experience before the actual politics fall into place
  3. A principle used by Nelson Mandela and other prisoners in Robben Island where they created the Nelson Mandela University, also called Robben Island University, because they had committed themselves to self-development. The prisoners came up with a plan and everyone with a degree was given a subject to teach. They then took the teach-the-teacher principle to have the ones being taught also teach others.

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