Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
Latest Post from Bas
Specials Movies Every Marketer Should Watch
1st May 2017
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Report from SXSW: How AI and emerging technologies are changing everything
20th March 2023
Everything is information – that was the key outtake we gained from attending futurist Amy Webb’s Emerging Tech Trend Report...
Crossing the Chasm – A must-read for every marketer
13th March 2023
In a recent podcast with VMware’s VP Marketing, John Watton, we were talking about channel strategy and the importance of...
ChatGPT and AI exchange software costs 10x ordinary search
23rd February 2023
The world’s abuzz with the power of AI. ChatGPT has really captured the public’s imagination – with good reason. But...
Top 10 PPC News from November 11 to 25, 2022
25th November 2022
The top 10 international Pay Per Click Industry News from November 11 to 25, 2022, commented live by Gianpaolo Lorusso,...
Social Media Marketing
Social Media for business: STILL a tale of two extremes?
5th October 2022
While some businesses seem to find social media a doddle, others struggle. Many consumer businesses have found that social media...
Keyword Implementation vs Quality Content – How to Strike the Right Balance
10th August 2022
To quote former prime minister Harold Macmillan, the ‘winds of change’ are blowing through the worlds of SEO and content...
The Key to Building a Human-Centered Business Narrative
8th August 2022
We are in a competitive business world, and digital transformation is the foremost strategic priority for businesses. To stand out...
CRM Mistakes: Power Profitability by Avoiding These Three
28th April 2022
CRM mistakes can be expensive. So, it’s worth noting that in the world of CRM (just as with everything else...
Don’t Sit On The Fence When It Comes To Gated Content
1st December 2020
Gated content - content that requires an email or other form of signup to access - can be a controversial...
Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
26th November 2020
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle...
Search Engine Optimisation
8 Core Themes to Focus Your SEO Content Strategy
25th November 2020
In this post, Sean Potter dives into the core themes you should be looking at to help focus your content...
SEO friendly? What to look for in your next CMS
24th November 2020
There are a lot of CMSs to choose from. How do you make sure your new CMS will allow you...