An Interview With Debra Mastaler – speaker at SMX East

An Interview With Debra Mastaler – speaker at SMX East

31st August 2011

In a few weeks time SMX East starts in New York. State of Search is media partner and will be bringing you updates from New York. Heading up to the event we are talking to speakers from SMX about their talks and their views on the industry.

We already talked to Danny Sullivan and Julie Joyce. Today it is time to listen to Debra Mastaler.

There are many link builders out there, but not many with the quality of Debra, who is very well recognized in the industry. Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. She blogs on Searchengineland and her own blog.

Could you tell our readers what your talk will be about?

I have a solo presentation on link building, its part of the Bootcamp series SMX hosts for SEO/SEM newcomers. I cover four main aspects of link building:

Link Popularity, What Is It?
Link Building Tools
What to Avoid
Link Building Tactics

The Link Building Tactics section takes up the bulk of the session; I’ve found people are very interested in hearing about a variety of ways to build links. I cover 15 – 20 techniques in a short period of time so the session rocks and rolls!

What makes SMX a conference you want to speak at?

Quality attendees and the people behind SMX! No BS there, I mean it. I’ve been invited to speak at SMX since they started in 2007 and I’m extremely grateful for the opportunity. I’ve seen a boost in my business from the exposure, I’ve learned a lot and I’ve made some wonderful friends along the way. Speaking at SMX is a win-win as far as I’m concerned.

Do you feel the industry is changing now Google is entering the world of social with Google+?

Hmmm, I don’t know that I’d say the SEO industry is going to see any major changes any time soon because of G+ but there will be service changes as we look for ways to incorporate the new platform into services. What happens with G+ down the road remains to be seen.

What are your thoughts on Google’s social efforts?

I think it’s hard to play catch up and they’re going to need a lot of advertising behind this one to make it go. In the past Google has relied on word-of-mouth/gmail for most of its social endeavors, if they want to “beat” the social media sites already online, they’re going to need to take their message to the masses. In a big way and fast.

What do you think is the search marketers future? Is there a job for him or her in 4 years time?

Yes, there will be work for search marketers in the future, just different work. Change is constant and we’ll adapt, it’s why they call us marketers. 🙂

Are you interested in going to SMX East? You can now go with a discount of no less than 100 dollars! Make sure you sign up here and use the code smx100sofs to get the 100 dollar discount. 


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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