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Gianpaolo Lorusso

Articles in 2020
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About Gianpaolo Lorusso

Title: Freelance AdWords & CRO professional
Company: ADworld Experience


Gianpaolo’s personal motto is: “Success is not easy money, but being proud of what you do”. And he would add that this is why he will probably never get rich!

He was one of the first Italian web professionals who got involved in Search Engine Marketing in late nineties. AdWords certified partner since 2005, he contributes to several PPC industry specialized blogs and speaks regularly in international SEM events like SMX, BrightonSEO, PPCMasters, etc. In 2012 he created ADworld Experience, which now is one of the world’s largest PPC events. He is now actively working as AdWords & Conversion Rate Optimizer freelance professional for several important companies and Non Profit organizations. His last project (by now) is, an AdWords performance monitoring tool based on 3 totally innovative KPIs (available in free beta).

Latest Article

Check your Google Ads account like a PRO with “PPC CheckMate” methodology Advertising
4 min

Check your Google Ads account like a PRO with “PPC CheckMate” methodology

2nd April 2019
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Gianpaolo Lorusso
With the "PPC Checkmate" methodology you can quickly check an ad account's effectiveness. In this post, Gianpaolo explains it all!
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