About Gianpaolo Lorusso
Title: Freelance AdWords & CRO professional
Company: ADworld Experience
Gianpaolo’s personal motto is: “Success is not easy money, but being proud of what you do”. And he would add that this is why he will probably never get rich!
He was one of the first Italian web professionals who got involved in Search Engine Marketing in late nineties. AdWords certified partner since 2005, he contributes to several PPC industry specialized blogs and speaks regularly in international SEM events like SMX, BrightonSEO, PPCMasters, etc. In 2012 he created ADworld Experience, which now is one of the world’s largest PPC events. He is now actively working as AdWords & Conversion Rate Optimizer freelance professional for several important companies and Non Profit organizations. His last project (by now) is PPCPM.com, an AdWords performance monitoring tool based on 3 totally innovative KPIs (available in free beta).