About Jack Telford
Jack Telford works as an Owned Strategy Director at global media network Starcom. He leads clients’ overall SEO approach and direction, whilst overseeing a team of SEO specialists working on content, technical and off-site plans. Jack is passionate about the ability of audience-based insights to influence marketing decisions, and how SEO thinking can drive growth beyond traditional channel boundaries. Jack writes for State of Digital on everything from on-site and technical SEO hacks, to content ideation and marketing strategy.