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Laurence O'Toole

Articles in 2024
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About Laurence O'Toole


An entrepreneur with over 20 years’ experience leading B2B and consumer internet companies. His career includes spells in corporate life holding senior commercial product, sales and marketing positions with Fujitsu & Thomson Directories, before spending the last decade growing innovative start-up ventures in publishing, software and Big Data.

Along the way, he’s built a successful online directory and PPC platform for SMEs, successfully partnering with Google, Microsoft and Yahoo. He’s developed downloadable golf lessons with famous golf coaches (and halved his golf handicap) and run a website redevelopment and SEO services company.

His current venture Authoritas, is a global SaaS SEO & Content Marketing software platform that helps clients grow organic traffic that converts.

When he’s not optimising his own businesses or his clients’ businesses, he can be found optimising his golf game (usually somewhere warm) or spending time with his young family in London.


Latest Article

A Review of Predictions Leading SEOs Made in 2016 Search Engine Optimisation
10 min

A Review of Predictions Leading SEOs Made in 2016

22nd January 2020
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Laurence O'Toole
Back 2016, Authoritas interviewed many search professionals to find out what they thought would happen to SEO in 2020. As...
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