Laurent Boninfante has worked in Online Marketing for 12 years. 8 years in Paid Search have included roles spanning strategy, new business and account management – right up to Managing Director. The last 5 years have seen his involvement in various Software As A Service companies. Laurent has a passion for digital advertising and the Ad technology space in general; a frequent speaker at conferences and contributor for various online publications, he is always keen to share his experience and thoughts about the industry. Until recently Laurent was the EMEA Senior Lead for Performance Marketing SAAS provider Acquisio, acting as regional ambassador and strategic relationship contact.