Title:  CEO & Founder
Pole Star Digital
Also blogs for:  Nedpoulter.com


Ned is an enthusiastic digital marketing consultant, based in the United Kingdom.
Not unlike many of his peers, Ned demonstrates an entrepreneurial flare proven through creating, launching and successfully exiting a digital marketing consultancy in Copenhagen, Denmark. Prior to this he gained his experience working agency-side for a number of digital marketing agencies (one of which has now been acquired by WPP), before serving as Head of Digital for Scandinavia’s biggest online fashion retailer.
Whether facilitating internal digital marketing processes or working integrally as part of organisations marketing teams, he develops creative approaches to digital: achieving organic search results, increasing inbound traffic, conducting paid campaigns, improving conversion rates and ultimately driving revenue. Passionate about all things digital, he utilises his past wealth of experience in: SEO, CRO, PPC, Web Analytics, digital consultancy, training and education ultimately geared toward driving revenue on the bottom line. He is an ardent advocate of innovation, trialing new technologies, developing new products and businesses, whilst remaining dynamic and adaptable to the ever-changing digital landscape.
Outside of work Ned spends his time expanding his network, travelling the globe (driven by a unquenchable desire to emulate his childhood hero Indianna Jones), reading everything and anything he can get his hands on, blogging, and speaking at a number of digital marketing conferences around the world.


See the latest articles written by Ned in the right sidebar.
An overview of all articles written by Ned you can find here.