Tor Crockatt is EMEA Product Marketing Director for Bing Ads, the paid search platform for the Yahoo Bing Network. She has been with Microsoft for 8 years, and has spent recent years leading the Bing Ads Marketplace Team in EMEA. Previously, Tor led the Bing Ads’ Global Editorial Policy, and was responsible for aligning Microsoft and Yahoo’s search policies for the Search Alliance. Tor has been in Paid Search for 13 years, and was formerly at MIVA/Espotting, where she led the Editorial and Policy teams. Since 2003, Tor has been a regular speaker on the International circuit at SES, SMX, Webmasterworld and the International Search Summit, specialising in keyword research, user intent and ad relevancy. She holds a BA from Kings College in French and German.