The end of 2016 is only a few days away. Time to look back at the most popular articles published on State of Digital last year! Here is the top 10 of 2016!
The Ultimate Guide to Gmail Sponsored Promotions
Tara West gives an in-depth view of Google Sponsored Promotions (GSPs), what they are, how and when to use them. It certainly a tactic that you should consider in your marketing mix.
By Tara West
Automating Google Analytics reporting via Google sheets
In his first post for State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.
by Ben Wood
10 Ways to Boost Facebook Engagement Without Ads
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
by Lisa Lacy
25 Podcasts That Will Make You a Better Marketer
Podcasts can improve your knowledge quickly. Bas van den Beld gives you an overview of 25 podcasts in the categories tactical, trends, interviews, strategical and topical specialised.
by Bas van den Beld
Stop Making Crap Websites
Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do better.
by Barry Adams
What is Analytics User Explorer, and how useful is the data?
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
By Jack Cooper
The Future of Technical SEO is Open Data
According to Pete Campbell, the future of SEO will revolve around advising brands on their open data strategy via apps that leverage open data through API’s.
By Pete Campbell
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Cedric Chambaz gives you some Excel tips to help you take your data analysis to the next level.
by Cedric Chambaz
Customer journey analysis and search scenarios
If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords but also to stick to the user from the very first contact and stand by him until he is ready to convert.
by Fernando Maciá
23 brilliant non-SEO tools to boost your agency’s productivity
At every fast-moving digital agency, everyone has a lot on their plate. Productivity apps are incredibly useful when managing roles and tasks that shift bet. Irina Nica tells you which ones to use
by Irina Nica