Bing keeps growing in the US: now 30% marketshare

We cannot longer be ignoring Bing as a major competitor in the search market, at least when we are looking at the US that is. According to Hitwise Bing now has over 30% market share there.

In the last month Bing gained almost 2% market share growing from 28.48% in February to 30.01% in March. It’s rival Google lost about the same share and went from 66.69% to 64.42%.┬áBing’s partner in crime Yahoo also so a rise: Yahoo powered searches went from 14.99% to 15.69%.

We have to be careful with the numbers. Bing definitely is growing, and strongly, but the 30% is for Bing powered search, which means for example the searches within MSN, in toolbars, Yahoo, etcetera. itself now account for 14.32%. So if you look at the stat below be sure to remember that. Still, Bing’s growth is good and the “alliance” certainly has the effect of becoming a real competitor.

Bing overtaking Google?

Is this the beginning of the end for Google? Is Bing going to catch them? Mashable made an interesting chart suggesting that Bing might catch up with Google in 2012. It will probably not go that fast, but the rise is interesting enough to keep an eye on.

Search queries

Hitwise also looked at the search queries. Surprisingly enough the “One Word” search seems to be back, more people are searching for just one word, which can be seen by the 2% rise in one word searches. Two and three words are also still very much searched for, while the longer sentences clearly see a decrease. Chances are these are consequences of for example Google Instant.

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

2 thoughts on “Bing keeps growing in the US: now 30% marketshare

    1. It cost Microsoft dearly to gain so much market share. They lose hundreds of millions of dollars doing this while Google makes billions. Bing didn’t grow much. They bought themselves into Yahoo (sharing the ad revenue) and also struck deals with toolbars and things like that. I think Microsoft is in deep trouble in 5 years because neither their online business (Bing and Co) nor their Windows Phone will take off and generate any profit. And with Windows alone they won’t make money in the future. It’s all swimming away slowly. Apple and Google already started to bring Microsoft down and there’s no happy end waiting… MSFT looks desperate. GOOG and AAPL pretty relaxed…

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