Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
It’s a marketer’s dream to have a high-converting integrated strategy. Here’s a step-by-step process to assess your marketing and create and implement an integrated digital strategy.
Online reviews have never been as important as they are today. Managing online reviews is crucial for any business to safeguard their brand.
If your brand doesn’t have a social media strategy then be prepared to fall behind. A strategic social media plan can help you to get started – give you an idea of what’s working for your business and what’s not. The framework below is simple but effective, read Helen’s post to find out more.
Knowing where to start to make headway in the SERPs can feel overwhelming. Depending on your budget, resources, management structure and sign-off process you might not even be able to work on the actions that you truly believe will bring about results. This article gives you clear steps on crafting an SEO strategy that delivers ROI.
Finding and keeping employees is a key struggle in digital agencies. Bureau of Digital surveyed 67 owners about their company structure and compensation packages.
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Facebook Ad Library is a great resource for advertisers. Use it to your advantage and see how your competitors are optimising their Facebook Ads.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?