A good technical audit is one of the cornerstones of SEO. Make sure you know the essentials of what every audit should include in this post from Jo Turnbull.
How to track your Ahrefs DR (and your competitors) over time in Data Studio. John Warner shows us how including a walkthrough and copyable prefilled sheet.
Instagram blocks search engines from categorizing images. Your profile can be indexed, but the images can’t. This makes Instagram SEO challenging, but not impossible.
Sentiment anaysis is the only way you can really see what’s being said on social media platforms about your company, you, and the way things are run.
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
Nine key points to include in every article brief to a freelance writer, why the information is essential, and what freelance writers themselves say.
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
If you look at one content marketing example after another and can’t see a way to apply it, it’s time to look at these 6 extraordinary examples of content Marijana shares with us on State of Digital.
Competitor research is valuable but not always the answer to secure links. There are many cases where original thinking will serve you better.
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of both games is to acquire as many properties as possible.