Paid Search is one of the oldest and most important digital marketing industries. Anders Hjorth from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Everything around advertising, from PPC to Display to Social Advertising
Recently Google decided to let exact match less… exact, including in it the same search intent key-phrases. Here is what you need to know about it and how to react to this innovation.
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Quality Score in Google Display Network is not communicated in any way, but nevertheless it is used to determine auction winners and to set the cost of the click. This post will explain how to work on a campaign to optimize it.
This post is packed full of practical ideas on how businesses with a physical presence can enhance their paid search presence on AdWords.
Ad Copywriting is an inexact science (assuming it can be called a science), but you can still count on several founding criteria to maximize the performance of your ads. Here you will find all the most powerful AdWords applications.
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
2017 will probably be recalled as one of the busiest periods in AdWords history. This post is a recap of what you really need to do and/test as soon as possible in 2018.