Quality Score in Google Display Network is not communicated in any way, but nevertheless it is used to determine auction winners and to set the cost of the click. This post will explain how to work on a campaign to optimize it.
Everything around advertising, from PPC to Display to Social Advertising
This post is packed full of practical ideas on how businesses with a physical presence can enhance their paid search presence on AdWords.
Ad Copywriting is an inexact science (assuming it can be called a science), but you can still count on several founding criteria to maximize the performance of your ads. Here you will find all the most powerful AdWords applications.
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
2017 will probably be recalled as one of the busiest periods in AdWords history. This post is a recap of what you really need to do and/test as soon as possible in 2018.
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.