Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Everything around advertising, from PPC to Display to Social Advertising
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
Gianpaolo recaps some of the main concepts shared by the international speakers of PPC Masters in Berlin. Learn about some of the key take aways on State of Digital.
Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Could bots be the next big thing in technology? Arianne Donoghue takes us behind the scenes at the Bing Ads Next event and tells us about how bots could change the future of search.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.