Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
Everything around advertising, from PPC to Display to Social Advertising
Could bots be the next big thing in technology? Arianne Donoghue takes us behind the scenes at the Bing Ads Next event and tells us about how bots could change the future of search.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Setting the structure of an AdWords account can be tricky. Gianpaolo shares an example for the clothing industry which could give you more than one practical hint.
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.