There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Everything around advertising, from PPC to Display to Social Advertising
What can we learn as marketers from the transformation of the search industry? Cedric Chambaz takes us through what we can learn from the changes.
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Google are testing a major redesign of their search results by increasing the width of the main search listings and reducing the sidebar. Adam Mason goes through what has changed and what this means for marketers.
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
Tara West shows you how using RLSAs with the Google Analytics means that you can use almost all of the data in your Google Analytics account within your RLSA lists – supercharging your RLSA efforts.
Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Tara West gives some amazing tips on how to combine both Google’s astounding reach and Facebook’s unparalleled targeting opportunities when used together – to unleash a new world of possibilities for targeting the right customer.
Lisa Lacy takes a look at how successful Comedy Central is at targeting Millenials with its marketing and how it uses its omnichannel approach to be where its target market is no matter what channel or platform they want to engage on.
AdWords is clearly moving towards higher automated and keyword-less accounts, even if a full automatic long-lasting optimization is still yet to come. It is already possible to create campaigns automatically reacting to competitors’ activities and keeping high performances without manual changes. This post looks at some examples of this.