What is Programmatic Marketing, Buying and Advertising – a high level view of what it is and hows it changed media buying and planning for campaigns.
Everything around advertising, from PPC to Display to Social Advertising
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards search and other digital activities.
Customer Match in AdWords allows you to target people by their email address. This post looks at 7 strategies for using this new feature.
Think that the cookie law is dead? Mat Bennett takes us through why Cookie Alerts are suddenly appearing on websites again – including those outside of the EU.
This blog highlights a number of major aspects of Google AdWords that are easily and frequently confused on Yandex’s ad platform, Yandex.Direct. Detailed explanations on long tail queries, match types, ad groups, search query reports, and keyword level tracking guide AdWords experts to Yandex.Direct success.
Have you started with marketing and advertising on Facebook? Great. You probably know what to do – but here’s a list of 8 things you should avoid doing.
Brand storytelling and sequential advertising can be used for brand perception or awareness, as well as direct response conversion campaigns. Tara West gives an overview of how to use sequential ads via Facebook for your business.
As search matures, it moves from providing smart answers to our queries to using data to predict the outcomes of events. What does this mean for the future of search? Cedric Chambaz explores this in his latest article.
A spate of Adsense account bans has left many scared to use Facebook as a way to drive traffic . How big is the risk? Mat Bennett talks us through.
As voice search grows in usage, what do we need to think about as advertisers? Cedric Chambaz talks us through what you can do to capitalise on the trend.