Everything around advertising, from PPC to Display to Social Advertising

A Guide to Yandex.Direct for Google AdWords Experts

This blog highlights a number of major aspects of Google AdWords that are easily and frequently confused on Yandex’s ad platform, Yandex.Direct. Detailed explanations on long tail queries, match types, ad groups, search query reports, and keyword level tracking guide AdWords experts to Yandex.Direct success.

Is search data the new crystal ball?

As search matures, it moves from providing smart answers to our queries to using data to predict the outcomes of events. What does this mean for the future of search? Cedric Chambaz explores this in his latest article.