Data Storytelling – Importance of Context
Chris has been on the right & wrong end of a graph over the last decade – here are some of his favourite learnings from working with data.
Analytics
Articles about Analytics, the data, the strategies and more
7 KPIs to Measure Traditional Media Buy Success with Digital Analytics
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Levelling Up Your Google Tag Manager/Data Studio Game For Free
Want to take your GTM and Data Studio reporting skills to level up to the next level? Chris Green gives you some free templates to get you started.
Google Analytics Reports That Drive Content Marketing Success
Get hyper-actionable insights to improve content that underperforms and optimize the pieces that bring you success with these four Google Analytics reports.
3 Reasons Your Business Needs to Invest in Data Science
ta science is the fundamental area of marketing and broader business intelligence that your business is likely missing out on, and it’s time to fill that gap.
Google Sheets formulae and tips for reporting
Automating your reporting can save you tons of time and in this article John will walk you through some of the basic formulae that will make it much easier to get started.
Perfectly Imperfect Data: How to make data-informed decisions with rubbish data
With no single perfect data source, how can you make decisions you can trust? In this article from Hannah Thorpe, find out where you can go for reliable insights to help you make informed decisions.
Google Analytics and Google Tag Manager – Now is the Time to Learn
Google Analytics and Google Tag Manager are two of the most important elements when tracking visits and performance of your website. Get your ducks in a row and and learn about GA and GTM.
My Adventures between the Sheets – Using XPATHs, API Requests and Plugins to Help Inform and Monitor Strategy
Read up on some advanced methods and tactics to import data into Google Sheets for use in developing and monitoring content strategy for your blog and/or website in this post from John Warner.
Building Your Search Universe
Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks.