Google Sheets formulae and tips for reporting
Automating your reporting can save you tons of time and in this article John will walk you through some of the basic formulae that will make it much easier to get started.
Analytics
Articles about Analytics, the data, the strategies and more
Perfectly Imperfect Data: How to make data-informed decisions with rubbish data
With no single perfect data source, how can you make decisions you can trust? In this article from Hannah Thorpe, find out where you can go for reliable insights to help you make informed decisions.
Google Analytics and Google Tag Manager – Now is the Time to Learn
Google Analytics and Google Tag Manager are two of the most important elements when tracking visits and performance of your website. Get your ducks in a row and and learn about GA and GTM.
My Adventures between the Sheets – Using XPATHs, API Requests and Plugins to Help Inform and Monitor Strategy
Read up on some advanced methods and tactics to import data into Google Sheets for use in developing and monitoring content strategy for your blog and/or website in this post from John Warner.
Building Your Search Universe
Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks.
How to audit your site’s internal linking (I am the very model of a modern site – in general)
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
My First Unconference – Cardiff MeasureCamp II, July 2017
Steve Morgan’s experience at Cardiff Measurecamp II on Saturday 29th July 2017, an unconference event that focuses on web & data analytics.
Why does Facebook ads data not match Google Analytics data?
Often the data in your Facebook ad campaigns doesn’t match your Google Analytics data. In this article Tara West investigates the reasons for the discrepancy and offers fixes to help match up your advertising and analytics data.
5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy
Boost your SEO strategy with these 5 hacks using Google Tag Manager: classify your blog posts, implement structured data, rel canonicals and others.
Automating Google Analytics reporting via Google sheets
For State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.