In this post, Julien Coquet is going to show you how to identify online scammers – and have a little fun at their expense with the help of Google Analytics.
Articles about Analytics, the data, the strategies and more
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make their way into our day to days lives as marketers.
Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.
Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which […]
Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article on State of Digital.
Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few.
Were you a part of the online shopping frenzy on Black Friday? I was and I know many consumers suffered […]
How long has it been since you’ve audited your Google Analytics account? In this post Per Pettersson outlines a number of must-do checks on your analytics account.
Having your own website can open up a world of opportunity for many small website owners but it comes with its own set of risks. Mat Bennett talks you through what you need to look out for to ensure your site is always up and running.