As search matures, it moves from providing smart answers to our queries to using data to predict the outcomes of events. What does this mean for the future of search? Cedric Chambaz explores this in his latest article.
Articles about Analytics, the data, the strategies and more
How to take advantage of the using the combination of social and search to optimize your online marketing campaigns?
SMX London 2015 was held in May and Jan-Willem Bobbink shares the latest insights from the search marketing industry during the first part of Day One.
This post goes into detail about everything you could possibly need to know and more about the different settings in Google Analytics.
Merchandising in the context of ecommerce is rarely written about. In this piece Andy Miller looks at the basics of merchandising for ecommerce websites and shows examples in action from major brands.
Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site and your wider audience off site.
Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.
Most marketers stick to basic web analytics reports and rarely venture to the advanced features of their web analytics platform. In this post Andy Miller shows the power of a more advanced Google Analytics feature: multi channel funnel reports.
Small or big SEO projects, all will benefit from a structured approach. Build a data dashboard and get insights by using a few free tools, Jan-Willem shows us how.
Linkbuilding can be an artform, but one that exists only digitally. Until now. Majestic has commissioned 3D models representing a website’s online link graph.